Keep the treats.
Lose the guesswork.
Freeze-dried treats, pre-portioned into one simple pouch for each day.
Free educational estimate. Product in development. No purchase required.
Treats add up fast
Treats come from the kitchen, the walk, training, and everyone in the house. By dinner, who knows how many your dog has had? The problem isn't your dog. It's that daily treats are hard to track.
Tell us about your dog's current food and treats.
See an estimated daily treat-calorie ceiling.
Join the pilot for day-labeled freeze-dried pouches designed around a daily allowance.
One pouch. One dog. One day.
A monthly box is designed to hold four weekly sleeves, with one day-labeled pouch for each day. Everyone in the household uses the same pouch, so the daily treat boundary is easy to see and follow.
Monthly box
Four weekly sleeves
One pouch per day
Concept in development
Freeze-dried. Pre-portioned. Daily.
Treats you already recognise, packed one day at a time. Proteins and pouch sizes are still being finalised.
Freeze-dried
Pre-portioned
Daily
Help us build the first pilot
We're finalizing proteins, calorie bands, pouch sizes, pricing, and pilot timing. Calculate an allowance, then tell us what would make a daily treat plan useful for your household.
Calculate my dog's treat allowance
Four quick answers. No purchase required, no email needed to see your number.